Direct-to-fan music sales
Your music.
Your price.
Your money.
Upload your music, set your price, generate your QR code, and sell directly to your fans. Uru Uru helps independent creators build real customer relationships and keep more of what they earn.
Why Uru Uru
Stop waiting for streams.
Start building customers.
Streaming can help people discover music. Direct sales help artists create sustainable careers. Uru Uru gives creators a simple way to sell directly.
Set Your Price
You decide what your music is worth. Sell singles, albums, and special releases at your chosen price.
QR-Code Selling
Create a personal QR code and place it on posters, merchandise, websites, videos, and social media.
Direct Payments
Connect your Square account and receive your music-sale proceeds through Square.
Know Your Fans
Build direct relationships with the people who purchase and support your work.
How it works
From upload to payment
in four simple steps.
Upload
Add your music and cover artwork to your Uru Uru account.
Set Your Price
Choose the price that fits your music and your audience.
Generate a QR Code
Create a code that connects fans directly to your music offer.
Share and Sell
Share anywhere and receive payments through your connected Square account.
Sell anywhere
Your QR code goes
where your fans go.
The story behind Uru Uru
Built by an artist,
for artists.
Uru Uru was created by producer, songwriter, recording engineer, and entrepreneur John Seda after more than 30 years in the music industry. The platform was designed to give independent creators greater control over their music, pricing, audience, and earnings.
“Uru! Uru!” means “Sell! Sell!” in Japanese. It also represents “You Are You”—the belief that every creator should control their identity, creativity, and future.
“Your music. Your price. Your money.”
Created by John Seda and Rising Sun Music, Inc. to help independent artists turn listeners into customers and supporters.
Simple pricing
Choose the stage
that fits your catalog.
Stage 1
- Up to 12 songs
- Personal QR codes
- Set your own prices
- Square integration
Stage 2
- Up to 24 songs
- Personal QR codes
- Set your own prices
- Square integration
Stage 3
- Unlimited songs
- Personal QR codes
- Set your own prices
- Square integration
Square's normal processing fees and payout policies apply. Confirm final pricing before publishing.
Frequently asked questions
Everything artists
need to know.
Who owns my music?
You retain ownership of your music. Uru Uru is a direct-to-fan selling tool, not a record label.
Can I choose my own selling price?
Yes. Artists control the price of their music offers.
How do I receive payments?
You connect your own Square account. Payments and payouts are handled according to Square's processing and settlement policies.
Where can I share my QR code?
Use it at concerts, on merchandise, posters, websites, social media, videos, email, and printed promotional material.
Is there a free trial?
Uru Uru offers a one-song free trial so artists can experience the platform before choosing a plan.
Contact Uru Uru
Questions?
Let's connect.
For artist support, partnerships, workshops, or general information, contact the Uru Uru team.